Searching with knowledge on what to find is a great start for discovering trends in data. Track records may differ but patterns matter to every business agenda.
Tracking Events make story telling easier. Learning does not end at meetings or events that sponsor them. It continues to steps taken towards future events.
Building History is the first stage for anyone just getting started with research after gaining mileage. Start tracing your steps from the beginning of your journey. That's the best way to start.